Leni’s launches its new Bag-in-Box at the TUTTOFOOD 2021 Exhibition

Leni’s launches its new Bag-in-Box at the TUTTOFOOD 2021 Exhibition

To mark the occasion of TUTTOFOOD 2021, one of the most important fairs in the agrifood world and a national and international point of reference for the industry, which will run from 22 to 26 October 2021 in Milan, Leni’s will introduce its latest innovation: Leni’s Bag-in-Box.

A world leader in processing apples, born out of the invaluable experience of VOG Products, Leni’s once again proves itself to be the top player in the development of products based on 100% Italian apples. Apples grown by Val Venosta, Marlene, Melinda and La Trentina are transformed with Liebe by Leni’s into juices, purées and slices that make their way onto tables throughout Italy and all over the world. Now they also come packaged in the Bag-in-Box!

The NEW FORMAT is practical and convenient, capable of containing 3 litres of Leni’s Apple Juice and preserving the fresh sweetness of Leni’s at its very best. The juice is made from only the finest apples from the high Alps, with no added sugars. 100% genuine, Leni’s Apple Juice is unfiltered for a delicate and enticing flavour, ideal as a tasty thirst-quencher at any time of day.

“We decided to launch Leni’s Bag-in-Box during the TUTTOFOOD 2021 exhibition because we believe that this event represents an important opportunity to reflect on consumption trends and our most interesting product innovations”, stated Leni’s Key Account Manager, Thomas Dalsant.

“The new Bag-in-Box format constitutes a game-changing way of thinking about and purchasing Leni’s Apple Juices, in a package that’s particularly suitable for families. Moreover, Boxes from the Leni’s brand are made from cardboard, a material which respects the environment. This is because we at Leni’s see taking care of nature as an important and indispensable element of creating good, healthy products”, concluded Thomas Dalsant.

Leni’s Bag-in-Box, available in the 3-litre format, is available for sale in modern distribution outlets at the recommended retail price of €6.99.

Come visit us! We look forward to seeing you at TUTTOFOOD in the Alto Adige exhibitors’ area, Hall 6 Stand A01/B08, organised by IDM.